Judul Lengkap : Practical Guide of the Integrated Structural Equation Modeling (SEM) with LISREL and AMOS for Marketing & Social Sciences Thesis

Penulis : Mochammad Riyadh Rizky Adam
x, 171 hlm.; Uk:20×29 cm
ISBN 978-602-475-219-4
Cetakan Mei 2018.

Hair et al. (2007) explains that Structural Equation Modeling (SEM) isa family of statistical models (multivariate technique) that seek to explain the relationships among multiple variables. It examines the structure of interrelationships expressed in a series of equations, similar to a series of multiple regression equations.
Structural equation modeling would be very good for the researchers who face a set of interrelated questions in their study. For example, what factors influence a brand trust? How does that brand trust combine with other factors would affect brand loyalty? If you face this situation in management, you need a multivariate technique to answer that issues. And, you will get the multivariate data as the results
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